Let’s face it: it’s easier to offer a late check-out than to pitch a premium room.
But if you want to make upselling worth it — for you and for the business — it starts with focusing on room upgrades.
Here’s why 👇
Room Upgrades Drive the Most Revenue — Fast
Room upgrades often deliver 3–5x more revenue than small services like early check-in or parking.
Example:
Upsell Type | Avg. Value per Sale |
Early Check-in | €10–15 |
Late Check-out | €10–20 |
Parking/Extras | €8–12 |
Room Upgrade | €30–80+ |
One successful upgrade = more revenue than 3–4 smaller add-ons combined.
Why Teams Avoid Selling Them
Let’s be honest — upgrades feel harder to pitch.
Common fears:
“What if the guest says no?”
“I don’t want to sound pushy.”
“They didn’t choose it online, so why would they want it now?”
But here's the truth: guests say yes more often than you think — when you pitch it right.
What to Say (Without Feeling Salesy)
You don’t need to be a salesperson — just a helpful host.
Try:
“We have a beautiful top-floor room available with extra space and a great view — would you like to treat yourself today for just €35 more?”
Or:
“We’re offering select guests an upgrade to our deluxe room — available today only for €40. It comes with a rain shower and Nespresso machine. Interested?”
The secret?
Lead with the benefit, not the price.
Why This Matters for You
Bigger sales = more recognition and reward
Easier to hit your shift or weekly targets
You become the MVP of the team when you close the big ones
Management notices — and that can mean growth opportunities
A €40 upgrade isn’t just a guest win — it’s a chance to show your impact.
Why This Matters for the Hotel
Room upgrades directly boost:
ADR (Average Daily Rate) — more revenue per occupied room
TRevPAR (Total Revenue Per Available Room) — the key metric for revenue managers and GMs
Profit margins (upgrades don’t increase costs like selling new services might)
Even just 2–3 room upgrades per day can add up to €2,000–3,000/month in incremental revenue — from rooms that were sitting empty. Plus, the additional revenue you’ll generate by reselling the lower category rooms.
The Takeaway
Room upgrades feel harder — but pay off faster.
You can pitch without pressure.
More revenue = more recognition for you and your team.
Your impact goes beyond check-in — it hits the bottom line.
So next time you see that deluxe room available at check-in, go for it.
It’s the best upsell in the building — and now, you’ve got the confidence to pitch it.