Generate personalised offer links for your CRM or guest experience platform, so guests can discover and access relevant Oaky deals through more touchpoints across their journey. Offer Links are available to all hotels, regardless of PMS integration.
Learn how Offer Links work, how to configure merge tags, and how to use them in your marketing campaigns.
Offer Links
Offer Links allow you to create personalised links that take guests directly to their Oaky offer page from your CRM or guest experience platform.
Offer Links automatically identify each guest's booking using information provided by your CRM via Merge Tags, helping you extend your upsell journey across multiple communication channels.
This feature is available directly from the Oaky Dashboard, so you can create and manage Offer Links without contacting our Support team.
Why use Offer Links?
Offer Links help extend the reach of your upsell strategy by adding more touchpoints throughout the guest journey. By including offer links in your CRM emails, you can place relevant upgrades and services in front of guests on top of Oaky’s communication.
This helps you keep your offers visible across more moments of engagement platforms such as:
Revinate
Akia
Ascent360
Other platforms that support merge tags (dynamic fields)
Availability
Offer Links are available to all hotels using Oaky, regardless of their PMS integration.
You can access the feature directly from: Hotel Settings → General Information → Offer Links
Important: A personalised Offer Link can resolve a reservation once the reservation has reached Oaky. Depending on your PMS integration and reservation sync timing, there may be a delay between when a reservation is created in your PMS and when it becomes available in Oaky.
Creating an Offer Link
To generate an Offer Link:
Navigate to Hotel Settings.
Open General Information.
Select the Offer Links tab.
(Optional) Enter a Source name to identify where the link will be used (for example, Revinate).
Click Generate Link.
Copy the generated URL and add it to your CRM campaign.
You can create multiple Offer Links, allowing you to track different campaigns or marketing platforms independently.
How Offer Links work
Create an Offer Link in the Oaky Dashboard.
Add an optional Source label (for example, Revinate or Akia).
Copy the generated link into your CRM or guest engagement platform.
Configure your CRM to replace the merge tags with each guest's reservation information when sending emails.
When a guest clicks the link, Oaky identifies their reservation and opens their personalised offer page automatically.
This allows guests to access their eligible offers in a single click.
Using merge tags
The generated Offer Link includes two placeholders that need to be populated by your CRM or guest experience platform:
{r} — Reservation confirmation number
{g} — Guest last name
Configure your CRM or guest experience platform to replace these placeholders with the corresponding reservation information when sending the message.
For example, your CRM should populate:
{r} with the guest's reservation confirmation number
{g} with the guest's last name
The exact merge tag syntax used to retrieve these values depends on your CRM platform. Refer to your CRM provider's documentation for the correct merge tag or dynamic field format.
Once configured, no manual editing of individual guest links is required.
Tracking different campaigns
We recommend creating a separate Offer Link for each marketing platform or campaign. For example:
Campaign | Source Label |
Revinate Pre-arrival | Revinate |
Akia Guest Messaging | Akia |
Summer Campaign | Summer2026 |
This makes it easier to identify where guests are arriving from.
Best practices
For the best guest experience, we recommend:
Creating separate Offer Links for each CRM or campaign.
Testing your Offer Link and merge-tag configuration before sending it to guests.
Avoiding Offer Links in immediate post-booking or reservation confirmation emails. A personalised link can only resolve once the reservation has reached Oaky. Depending on your PMS integration, there may be a delay before a newly created reservation is available.
Continuing to use Oaky's own pre-arrival emails alongside your CRM campaigns, rather than replacing them entirely.
If a guest opens an Offer Link before their reservation has reached Oaky, they will be directed to the hotel's public offer page instead of their personalised offer page.
For this reason, we recommend using Offer Links in pre-arrival communications sent after sufficient time has passed for the reservation to sync with Oaky.
Frequently Asked Questions
Which CRM platforms are supported?
Offer Links work with CRM and guest engagement platforms that support merge tags or dynamic fields, including Revinate, Akia, Ascent360, and similar platforms.
Do I need Oaky Support to create Offer Links?
No. Hotels can generate and manage Offer Links directly from the Oaky Dashboard.
Can I create multiple Offer Links?
Yes. You can generate as many Offer Links as needed for different campaigns or platforms.
What happens if a guest's reservation has not reached Oaky yet?
A personalised Offer Link can only resolve once the reservation is available in Oaky.
For PMS integrations where Oaky cannot query the reservation live, there may be a delay between the reservation being created in the PMS and reaching Oaky.
If a guest clicks the Offer Link before their reservation has reached Oaky, they will be directed to the hotel's public offer page instead of their personalised offer page.
To avoid this, we recommend not including Offer Links in immediate post-booking or reservation confirmation emails.
Does this replace Oaky's pre-arrival emails?
No. We recommend using Offer Links as an additional marketing channel alongside Oaky's automated pre-arrival emails to maximise guest engagement.