Generate personalised offer links for your CRM or guest experience platform, so guests can discover and access relevant Oaky deals through more touchpoints across their journey. Learn how Offer Links work, supported PMS integrations, and how to use them in your marketing campaigns.
Offer Links
Offer Links allow you to create personalised links that take guests directly to their Oaky offer page from your CRM or guest experience platform.
Offer Links automatically identify each guest's booking using information provided by your CRM via Merge Tags, helping you extend your upsell journey across multiple communication channels.
This feature is available directly from the Oaky Dashboard, so you can create and manage Offer Links without contacting our Support team.
Why use Offer Links?
Offer Links help extend the reach of your upsell strategy by adding more touchpoints throughout the guest journey. By including offer links in your CRM emails, you can place relevant upgrades and services in front of guests on top of Oaky’s communication.
This helps you keep your offers visible across more moments of engagement platforms such as:
Revinate
Akia
Ascent360
Other platforms that support merge tags (dynamic fields)
Supported PMS integrations
Offer Links are currently available for hotels using:
Mews
Opera Cloud (OHIP)
Additional PMS integrations are planned in future releases.
Creating an Offer Link
To generate an Offer Link:
Navigate to Hotel Settings.
Open General Information.
Select the Offer Links tab.
(Optional) Enter a Source name to identify where the link will be used (for example, Revinate).
Click Generate Link.
Copy the generated URL and add it to your CRM campaign.
You can create multiple Offer Links, allowing you to track different campaigns or marketing platforms independently.
How Offer Links work
Create an Offer Link in the Oaky Dashboard.
Add an optional Source label (for example, Revinate or Akia).
Copy the generated link into your CRM or guest engagement platform.
Configure your CRM to replace the merge tags with each guest's reservation information when sending emails.
When a guest clicks the link, Oaky identifies their reservation and opens their personalised offer page automatically.
This allows guests to access their eligible offers in a single click.
Using merge tags
The generated Offer Link already includes placeholders for:
Guest last name
Reservation ID (confirmation number)
Your CRM or guest experience platform replaces these placeholders with each guest's information when sending the email.
No manual editing of individual links is required.
Note: The exact merge tag syntax depends on your CRM platform. Refer to your CRM provider's documentation for the correct merge tag format.
Tracking different campaigns
We recommend creating a separate Offer Link for each marketing platform or campaign. For example:
Campaign | Source Label |
Revinate Pre-arrival | Revinate |
Akia Guest Messaging | Akia |
Summer Campaign | Summer2026 |
This makes it easier to identify where guests are arriving from.
Best practices
For the best guest experience, we recommend:
Creating separate Offer Links for each CRM or campaign.
Testing your Offer Link before sending it to guests.
Excluding the link in the CRM's confirmation email as most of the time reservations are created too far in advance to be available in Oaky at that stage.
Continuing to use Oaky's own pre-arrival emails alongside your CRM campaigns, rather than replacing them entirely.
Using multiple guest touchpoints can help maximise engagement with your offers.
Frequently Asked Questions
Which CRM platforms are supported?
Offer Links work with CRM and guest engagement platforms that support merge tags or dynamic fields, including Revinate, Akia, Ascent360, and similar platforms.
Do I need Oaky Support to create Offer Links?
No. Hotels can generate and manage Offer Links directly from the Oaky Dashboard.
Can I create multiple Offer Links?
Yes. You can generate as many Offer Links as needed for different campaigns or platforms.
What happens if a guest's reservation cannot be found?
If Oaky cannot match the reservation using the information provided in the link, the guest will be redirected to an error page saying that there are no available offers for this reservation.
Does this replace Oaky's pre-arrival emails?
No. We recommend using Offer Links as an additional marketing channel alongside Oaky's automated pre-arrival emails to maximise guest engagement.